ZillTech
Impressions 500 → 11.2K · July 2026 – Present
Project background
A technology consulting and SaaS services website with a global audience. I started in July 2026 as SEO strategist (technical SEO) and project manager; the project is ongoing.
Initial situation and SEO challenge
Recorded starting point: no organic traffic or ranking keywords, 500 impressions and 2 clicks, plus missing FAQs and category descriptions, image issues and bandwidth concerns.
My role and responsibilities
- Strategy and technical SEO analysis
- Project management of tasks across the project
Strategy
- Reverse-engineer the website and its competitors
- Combine technical, content-gap, competitor-gap and schema research in one review
- Prioritise the findings into a roadmap
Implementation
- Conducted website reverse engineering and technical SEO analysis
- Ran content-gap and competitor-gap analysis and schema opportunity research
- Identified missing FAQs, category descriptions, content opportunities, image issues, bandwidth concerns and other technical barriers
- Managed project tasks as project manager
Tools used
Semrush, Ahrefs, Google Search Console, Google Analytics 4, Screaming Frog
Results
Measurement period: July 2026 – Present
Grey = before, gradient = after. Each metric is scaled to its own after-value; bar lengths are not comparable across metrics.
| Metric | Before | After |
|---|---|---|
| Organic traffic | 0 | 500 |
| Ranking keywords | 0 | 50 |
| Impressions | 500 | 11.2K |
| Clicks | 2 | 76 |
Shared and site-level: Results are site-level figures for the period and reflect the combined work on the project, not strategy alone. The project is ongoing, so these are interim results.
No performance screenshots are published here; figures are as recorded in the source case study on my portfolio.
Key takeaways
- Technical, content and schema findings were combined in one prioritised list instead of separate task lists.
- Impressions grew faster than clicks (500 → 11.2K against 2 → 76): visibility is building first.
Need similar SEO work done for your clients?
Tell me about the role, contract or overflow work and I will reply by email.