My process

Eight steps

1. Understand requirements
   Clarify the client, goals, scope and how your team works.
2. Review access and documentation
   Check tool access, briefs, past work and reporting formats.
3. Audit and prioritise
   Rank findings by impact so the highest-value work comes first.
4. Plan implementation
   Turn priorities into task plans with owners and timing.
5. Execute agreed tasks
   Do the work, or coordinate it through your team.
6. Document completed work
   Keep a clear record of what changed and where.
7. Report progress
   Track traffic, keywords, impressions, clicks and referring domains.
8. Communicate blockers and next steps
   Flag issues early and recommend what comes next.