Tools and skills
Tools listed are those used in my professional work. I do not rate proficiency levels here; ask me about specifics.
Tools
1
Research and analysis
Semrush, Ahrefs, Screaming Frog
2
Search and analytics
Google Search Console, Google Analytics 4, Bing Webmaster Tools, Google Tag Manager, Microsoft Clarity
3
Local
Google Business Profile
4
CMS and platforms
WordPress, Elementor, Yoast SEO, Shopify
Core skills
SEO strategy, audits, competitor analysis, keyword research, search-intent analysis, on-page and content SEO, internal linking, ecommerce SEO, technical SEO, off-page SEO, digital PR, link building, international SEO, local SEO, SEO reporting, AI SEO / GEO (developing).
Looking for SEO support for your agency?
Tell me about the role, contract or overflow work and I will reply by email.