Wooden Wall Panel UK
Referring domains 9 → 125 · October 2025 – January 2026
Project background
An ecommerce website in the UK wall-panel category with no recorded organic visibility at the start.
Initial situation and SEO challenge
Starting point: no recorded organic traffic or ranking keywords, 9 referring domains, 18 backlinks, Authority Score 2.
My role and responsibilities
- Planned and carried out the digital PR, guest posting, content syndication and profile creation work
- Owned the off-page and authority-building workstream
Strategy
- Combine digital PR, guest posting and content syndication to earn referring domains instead of relying on one tactic
- Add profile creation alongside the campaigns
- Keep authority building focused on the wall-panel category to support topical authority
Implementation
- Ran digital PR, guest posting, content syndication and profile creation campaigns
- Ran wider authority-building campaigns across the period
- Recorded referring domains, backlinks, Authority Score and weekly Search Console impressions and clicks
Tools used
Semrush, Ahrefs, Google Search Console, Google Analytics 4
Results
Measurement period: October 2025 – January 2026
Grey = before, gradient = after. Each metric is scaled to its own after-value; bar lengths are not comparable across metrics.
| Metric | Before | After |
|---|---|---|
| Organic traffic (UK) | 0 | 1,117 |
| Ranking keywords | 0 | 800 |
| Referring domains | 9 | 125 |
| Total backlinks | 18 | 249 |
| Weekly Search Console impressions | 1.22K | 126.2K |
| Weekly Search Console clicks | 3 | 1,374 |
| Authority Score | 2 | 19 |
Shared and site-level: Organic traffic, ranking keywords and Search Console figures are site-level outcomes recorded during the project. My off-page work applies most directly to referring-domain, backlink and Authority Score movement.
No performance screenshots are published here; figures are as recorded in the source case study on my portfolio.
Key takeaways
- Referring domains rose from 9 to 125 while weekly impressions rose from 1.22K to 126.2K in the same period. This shows association over the period, not isolated causation.
- Four tactics ran side by side instead of a single link-building channel.
Need similar SEO work done for your clients?
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