About Fahad Ayub

An SEO specialist working on international client websites across ecommerce, SaaS, healthcare, immigration and visa services, automotive and technology consulting.

Career background

I started in April 2025 as a Junior SEO Specialist at SEOmasterz, supporting campaigns with keyword and competitor research, search-intent and content-gap analysis, on-page improvements and link-building workflows. Since November 2025 I have been an SEO Specialist at Technology Castle, where I develop and execute SEO strategies for international client websites.

The progression has been from supporting campaign execution to owning strategy, project coordination and reporting across multiple projects.

Responsibilities

  • Audits, competitor analysis, keyword and content-gap research, prioritised roadmaps
  • Technical SEO, on-page SEO, content strategy
  • Off-page SEO, digital PR and authority-building campaigns
  • Local SEO and Google Business Profile optimisation
  • Performance reporting from Google Search Console, GA4, Semrush and Ahrefs
  • Assigning and coordinating tasks for 10+ junior and intern team members

Work philosophy

I start with evidence — audits, competitor and backlink analysis, keyword and intent research — then turn it into a roadmap ranked by impact. Execution is either hands-on or split into clear tasks for a team. I track organic traffic, ranking keywords, impressions, clicks and referring domains, and report progress with recommended next steps.

Team collaboration and coordination

I coordinate keyword research, content writing, on-page, technical and link-building tasks across junior and intern team members, and held the project manager role on ZillTech and Globalized Visa Experts.

Professional goals

I am looking for remote SEO work with established agencies, as an employee, freelancer or contractor, where I can contribute to existing client campaigns and keep developing, including in AI SEO / GEO.

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