Wajid Auto
Ranking keywords 1K → 1.9K · June 2026 – Present (results measured June – August 2026)
Project background
An automotive ecommerce store in Pakistan. I joined in June 2026 as SEO strategist for on-page and technical SEO; the project is ongoing, so results are interim.
Initial situation and SEO challenge
Gaps across the store: missing FAQs and category descriptions, schema opportunities, content improvements, image issues and bandwidth concerns.
My role and responsibilities
- Strategy, analysis and prioritisation: the research, opportunity list and roadmap
- On-page and technical SEO direction for the store
Strategy
- Reverse-engineer the site and competing sites to see what was working
- Run technical, competitor-gap and content-gap analysis
- Research ecommerce-specific opportunities, then rank findings by priority
Implementation
- Conducted reverse engineering, technical analysis, competitor-gap analysis and content-gap analysis
- Researched ecommerce opportunities
- Identified and prioritised FAQs, category descriptions, schema opportunities, content improvements, image issues and bandwidth concerns
- Built the SEO roadmap from these findings
Tools used
Semrush, Ahrefs, Google Search Console, Google Analytics 4, Screaming Frog
Results
Measurement period: June 2026 – Present (results measured June – August 2026)
Grey = before, gradient = after. Each metric is scaled to its own after-value; bar lengths are not comparable across metrics.
| Metric | Before | After |
|---|---|---|
| Organic traffic | 1.1K | 1.6K |
| Ranking keywords | 1K | 1.9K |
| Search Console clicks | 30.9K | 41.7K |
| Search Console impressions | 1.0M | 1.08M |
Shared and site-level: Results are site-level figures for the period and reflect the combined work on the project, not strategy alone. The project is ongoing.
No performance screenshots are published here; figures are as recorded in the source case study on my portfolio.
Key takeaways
- For an ecommerce store the roadmap centred on category-level pages (descriptions, FAQs, schema) and page-weight issues, not only keywords.
- Interim results: the project is ongoing.
Need similar SEO work done for your clients?
Tell me about the role, contract or overflow work and I will reply by email.