Globalized Visa Experts
Clicks 2 → 100 · July 2026 – Present
Project background
An immigration and visa business targeting several markets. I started in July 2026 as SEO strategist and project manager; the project is ongoing.
Initial situation and SEO challenge
Recorded starting point: no organic traffic or ranking keywords, 500 impressions and 2 clicks, across immigration, settlement, study-visa and consultancy services in several markets.
My role and responsibilities
- Strategy: research, opportunity analysis and the roadmap
- Project management: coordinating tasks and execution
Strategy
- Reverse-engineer competitors and research their content and technical approach
- Run content-gap analysis and search-intent research
- Turn the findings into a roadmap
Implementation
- Conducted reverse engineering, competitor research, content-gap analysis, technical opportunity analysis and search-intent research
- Developed the SEO roadmap
- Identified opportunities in FAQs, service-page structure, schema, content relevance and international visibility
- Coordinated project tasks and SEO execution between strategy and implementation
Tools used
Semrush, Ahrefs, Google Search Console, Google Analytics 4, Screaming Frog
Results
Measurement period: July 2026 – Present
Grey = before, gradient = after. Each metric is scaled to its own after-value; bar lengths are not comparable across metrics.
| Metric | Before | After |
|---|---|---|
| Organic traffic | 0 | 500 |
| Ranking keywords | 0 | 50 |
| Impressions | 500 | 8.71K |
| Clicks | 2 | 100 |
Shared and site-level: Results are site-level figures for the period and reflect the combined work on the project, not strategy alone. The project is ongoing, so these are interim results.
No performance screenshots are published here; figures are as recorded in the source case study on my portfolio.
Key takeaways
- Service-page structure and FAQs were among the page-level opportunities identified for a multi-service, multi-market site.
- Impressions grew faster than clicks (500 → 8.71K against 2 → 100): visibility is building first.
Need similar SEO work done for your clients?
Tell me about the role, contract or overflow work and I will reply by email.